Craft

Kering plans to double Bottega Veneta’s non-leather revenue by 2030. But the move raises a harder question: when a brand is built entirely on craft specificity, what happens when you try to scale beyond it?

Hermès opened its 25th leather workshop in France in March 2026, with three more under construction to 2030. The production network is the structural foundation behind leather goods growing 9.4% in Q1 — and why owned craft is a business model, not just a brand story.